Can confirm that the production of the watch has started. Stay tuned for allocations... only 21 watches. No preorders (they have been already paid for in full)

Do you mean that you have managed to self-funded the project ("they have been already paid for in full") & the production has started (ie it will be ready at some point)?
"Stay tuned for allocations"-> Although the production has been paid in full, you will accept "pre-order" allocations that will require a pre-payment deposit (partially/in full) before having the end product in hand?
Do you have a price point (just an indication) in mind , of how much those will/might cost?
thank you.