"My thought". The NBA definitely chose the right player to make an example of in this matter. It brought the message/warning across, and it didn't give them a hard decision because he isn't a player whose name is spelled L-E-B-R-O-N. Because if it was actually a player such as Lebron or one of those "highly-endorsed" players, then we could truly expect the NBA to hide this matter from the public, OR  have the player make a "public apology" + a suspension, but not a life-time ban.