It’s not gonna be that surprising if an upcoming and start-up exchange tries to hold on to sponsors or other investors willing to give money to their project in exchange of the exchange giving credibility to some token or coin.

These days money can get you anywhere and no matter how much integrity you think an exchange has, if they need something done they will have no choice but to accept the money or bribe and just do whatever is best for the project. They can only do this a few times and not much because then it will bring destruction to their own exchange