That's great initiative, it's also a way of marketing so people's interest will grow on the PBA league. Because whether they admit it or not, it's pretty obvious that people are not watching PBA anymore. With this free tickets promo, we will see if they'll be able to bring people in the arena and judge from their if that strategy is working.
That's the fact, only a few watches PBA nowadays and the real fans have stayed but it's not that surprising that many of them have been out too when they're tired seeing the same teams getting in the semis and the finals. IIRC, there's also a promo that they've made about giving free tickets on valentines or this March. I can't remember but it didn't clicked to the public and that's actually a hard pill to swallow for the commissioners and staff of PBA when they're ignored by majority of the Filipino basketball community and it's more fun to watch the other leagues that are emerging nowadays like MPBL and international leagues where there are Filipino players.