The system doesn't manage units in a company like the ones that deal with stocks or units in debt like the ones that deal with bonds and fiat currencies.
I think you're not sure about the concept of Bitcoin, it's basically a decentralized system that's not owned or controlled by a company. It even doesn't work like traditional banks where debt is the main runner of the fiat system.
It's simply a p2p payment solution where community decides its value. If community keeps holding Bitcoin that they purchase then its value will connote to grow no matter if it gets 1 billion people who criticize it. Bitcoin doesn't have to manage units like a company as it allows the community to do that.