Usually, it's all about the noise that's been made from the hype makers and as well as the marketers. With the push from the big investors together with the developers, they're going to make a huge noise that will attract a lot of retail investors. And with that, it will be the capitalized start of that project that shall drive the project itself to become the center attraction. We've seen this happen for many projects who have been focused into NFTs and play to earn games.
They're all interesting if you're a gamer and fan of it but in the long run, you'll be questioning how they're going to last long if everyone is making money and for sure that there's someone who's losing a huge amount within their pockets. So, it's both also the investors behind the production of that project and the developers as well and they can't stay on that situation for so long and that's why they have to do something to secure themselves before the gamers and retail investors. The profiting on short term is there but like what people are telling about long term, they're likely to face problems.