Ordinals is NOT part of the Bitcoin protocol. It is an attack vector that is exploiting a flaw in the protocol and what they define as "Ordinals token" is just arbitrary data being injected into the transactions.

Back in 2017 some shitcoins tried to benefit from it by advertising themselves as the "better bitcoin" and getting pumped. For example ethereum started the flippening nonsense and is the biggest shitcoin that got pumped back then until its own fees skyrocketed higher than bitcoin's and the dumping began leading to a big crash that it couldn't recover from to this day.