I will start saying that we need more user friendly crypto wallets and a system linking it, simple as it sounds.
Is this the kind of improvement service you would have wanted to have with the bitcoin network, i don't think this is a challenge right a way because we all have the right to make decision on the kind of wallet to use for our bitcoin, how to store the keys and many other safety means, all i expect to see was about the improvement proposals or the ordinals challenge, but the use of bitcoin wallet is left at our own discretion to decide on what we want.
Concerning user friendly wallets, bitcoin has a lot of wallets types base on what we want to use them for, there are some for beginners like exodus, some for professionals like electrum, and many other wallets like sparrow or blue wallet and you can make use of bitcoincore as well to run a full node.