A person who uses Bitcoin in a way that you don't approve of, but paid the fees for block space, and followed the consensus rules is not a real Bitcoin user?
In this case: yes! I'm pretty sure it's just one guy creating the massive spam, and selling it to gullible people with FOMO. If I'm right, none of them even use Bitcoin. It's like saying someone who pays a spammer to send 10 million emails "uses email".