"Just do it" is the  tagline for Nike, but that Tagline is dangerous, especially when you want to make some kind of business or investment decisions because some decisions actually need to be given adequate consideration before implementation.

Do not start a business accepting bitcoins when you do not have any understanding of what bitcoins are or the technicalities involved.

If you are a business owner and you rush into accepting bitcoins as a payment method without really understanding it, there is a high chance that you may get cheated along the way by people who may have a better understanding of bitcoin than you do.