That topic is made mostly as a sarcastic rebuttal of the many different articles that came up with that "bitcoin is dead" rhetoric at one time back in the early 21st century. Most of these are just temporary which people fail to grasp and thereby lies the importance of clickbait because being influenced by just the topic and not reading what it is about is disastrous in crypto.

So yeah bitcoin has been dead so many times, why not let it die once more. After all, we Bitcoiners don't really care, we make money.