SEC regulation has just begun, and therefore if your business operates in the United States, you will have to go through a lot of consultations with lawyers. But this will not provide guarantees, because most of the conflicts have not yet been eliminated and the SEC interprets some things in its own way, although the courts think otherwise.
I don’t know why your project needs cryptocurrency?
If you are not ready to spend money on lawyers, then you can use any available services and NFTs.