Decentralized Nature: This means that no single entity such as a government or bank has control over it,and this makes it resistant to corruption or interference by any centralized authorities.
p2p has made it more easy and simple to achieve, you don't have to go through a centralized institution or authority before you can be able to achieve the use of bitcoin.
Security: Bitcoin uses cryptography to secure the transactions that happens in the network making it highly resistant to fraud and hacks.
If you don't create a vulnerability for others to attack you of your asset in bitcoin, then the blockchain technology has all it uses to make that safety achieved along with the bitcoin protocols.
Potential adoption: Generally a massive number of business owners and individuals are accepting Bitcoin as a mode of payments thereby reducing it's demise.
People chose to make use of bitcoin in their financial economy because of the various opportunities seen in it adoption in which other currencies or financial assets could not offer them including government.