The service wasn’t very subtle about what they were trying to accomplish. This is what it said in their ANN thread:
We get your dirty coins and give you clean coins. don't get me wrong, this is not a mixer. When you use our service you don't need to be worry about any blocking funds or
anything else, cause you will get clean coins from users which use legal exchanges.
Being a non-KYC isn’t the problem, there are still a few services like that which are currently running campaigns. The
MrStork account showed up around the time of the mixer ban, prior to that they don’t seem to have any online presence. It almost appears as if this exchange service was created solely for the purpose of bypassing the mixer ban.