people could actually buy collections for the sake of collecting, perhaps out of admiration, but there are those that buy for the sake of saving their money through collections, you see them buy many of these collections stack them for the future rather than having those money sitting in bank accounts where eyes could easily notice their networth. This is just how some of these wealthy people could choose to store their wealth against the future and they can always sell any whenever they have a demand for bulksum of money and the chances are that the could sell at a price 2x of what they bought it.
There is no certainty that the price of this artwork will appreciate in the future.
Sina Estavi bought Twitter Co-founder, Jack Dorsey's first tweet as an NFT at the price of $2.9 million because he thought the price would skyrocket in the future. When he wanted to sell it the highest bidder priced it for $277. This example doesn't dispute the fact that other NFTs' value have increased.
People don't buy these artwork because they are certain about the future value of the work skyrocketing profitably for them, anyone that has ever bought an NFT does it as with the ideology of every other investor going into the investment of any other common potential asset. For NFT just as it's been clearly narrated in the article you provided, I get it's value from the people, it's the people that gives it the value any NFT could possess, and just like the Bored Ape which was initially bought at the price of $200 but currently about a million $$ (don't you still it could depreciated below $300) now all still to the value from people such as the brand promotions it's getting with business products. It could still lose it's value in future if those promotions no more comes. What am I saying in essence? It's that whether be it the NFT that's making appreciation or others that aren't, they were all bought out of uncertainty about it's future value -
investment riskSome NFT analysts believe that people buy these NFTs artwork to build brands around them. They gave an
example of the Bored Ape. This NFT artwork has been used by many companies to brand products. Since this artwork is popular business products can be branded and promoted with these NTFs.