Your 0% HE advertising, although technically true, is a way of beating around the bush. If to get that 0% I have to buy a shitcoin and for the swap they charge me 2%, I don't see what advantage that has over betting in a room that charges me 2% for betting in Bitcoin. I think that is another reason for the low traffic, that those of us who know the industry do not stop at the 0% headline and are not convinced by having to buy a shitcoin for which we are charged 2%.
Paying 2% one time at the swap one time is much different than paying a traditional house-edge on each bet.
You can easily see what I mean in these simulations below that display a user's balance over time with a 0% edge vs. a non-0% edge. In the non-0% case, the user's balance will always trend toward 0 for each **gambling session** they have. In the 0% edge case, the user should not lose or gain money no matter how long they play for - which will lead to longer and more enjoyable gambling sessions.
That being said, we view our token as software that enables us to facilitate this 0% edge in a trustless and transparent manner.