Haypenny is a digital currency, just like Bitcoin is. You could also say, "Bitcoin operates similarly to PayPal but without the need for identification". I guess that's one way to look at it...
Except for one major distinction: in Haypenny, a state-level entity could potentially dismantle the system by targeting you, the central figure of Haypenny. In Bitcoin, there is no individual or collective entity that, if attacked, could result in the shutdown of the entire system.
Like with Bitcoin, the businesses who are compelled to deal KYC and so forth are the ones who take in and send out sovereign currencies e.g. US dollars and so forth.
...because there isn't a central authority that controls Bitcoin? If such an entity existed, it's likely governments would enforce Know Your Customer policies on it or even threaten it if it resisted compliance.
Of course, authorities can "demand" all they want--the platform simply doesn't have any identity inside of it. The only personal information we collect is an email address, and that's only for those wanted to create their own currency. You can have a client-side wallet with no identity at all if you want.
No disrespect, but were you just born yesterday? Your company operates under the jurisdiction of a country's laws. If those laws mandate the collection of personal information, you have to comply, or else you're breaking the law. And just so you know, this puts your users' funds at risk because you're a single point of failure, in case you haven't realized it yet.