Even though currently memecoins are very popular and are a priority investment for crypto users, I personally am not at all interested in memecoins because I think the risks posed by memecoins are very large, so the potential for loss or loss is very high,
No one forces anybody to invest in memecoins. Those that are into it are showing their gains for them to attract more people to invest on the memecoins that will be asked to them.
Because it's typically going to be asked "what they bought and how much they've gained". That's how it will be when someone sees their shared posts to the community.
And with that, it's a lowkey way of shilling the memecoin that they want to advertise and that will be adding a market cap to theirs.
However forcing someone to do something is very risky, and the risk is not only for the person that was forced, rather the risk is also for the person who forced him/her to do something that he don't even intend to do for the first time, reason is because if anything should happen to his fund you will bare the consequences for forcing him to do something that he don't even intend to do. However I'm pretty sure that not everyone that is aware about the risk that is involved in meme investment, but their are also some people who knows about this risk but has chosen not to invest in meme, reason is because they're not yet ready to take the risk, that is why we don't need to force anyone to invest in memecoin because they also have their reasons why they chose not to invest.