Hello Adam!
I'll reach out properly -- it's late and I have trouble homing in on my points during normal hours, much less when I'm fighting sleep. My first thoughts: don't tokenise, don't NFT -- or at least, that shouldn't be the primary motivation nor the core mechanics. The product sounds good already, you could use some of the tech for latter, but they're not critical (NFT for certificates or achievement tracking perhaps, if it could end up cheaper or more secure or more private than central servers tracking.
In short: this definitely interests me, and I'd like to see if we could do something together at most, or just throw idea spaghetti around to see if anything sticks. I'll hit you up.