I do not agree that anything or anyone is damaged when it comes to Bitcoin - especially in the sense of how it seems to you. Most of the people involved in BTC in any way are ordinary and honest people and they have nothing to do with those who are bad in any way. I especially don't see any sense that the reputation would be improved by the fact that a BTC related advertisement will be shown at a sporting event (no matter how popular it is) - especially when it comes to the US where Bitcoin is in the mainstream media every day, and that what people watch is mostly positive.

If BTC's reputation was so bad, would the SEC approve spot ETFs - and would US investors invest billions of dollars in them?