Currently I see PEPE as the most popular memecoin compared to other memecoins, where PEPE's popularity is increasing over time, so that currently there are more and more fans, I myself cannot confirm whether PEPE can match the achievements of DOGE and SHIB in the future.
It's behind SHIB right now but with consistency in its development and updates, they have a higher chance of becoming solid competitors with those 2 major Memecoins and that's good progress for them because only a few have reached this far and with sudden growth overnight, surely they will further expand their popularity and investors because what people want nowadays is assurance not just some overly hyped coins by Youtubers where they are investors of those coins. With this growth, their investors are assured that they are going somewhere positive with their investment and not to get worried about getting scammed.
Unfortunately, in Cryptocurrency trading we have no guarantee of always making a profit, so we have to be careful when we want to trade. Especially when we trade in meme coins like Shiba and several other meme coins listed on exchanges. YouTubers have the goal of having an influence on many people, even though they sometimes buy at cheap prices. By inviting many people to buy meme coins because it will increase the price of meme coins and when it rises high they will sell it and make a profit.