I believe every company will be affected by the economic recession and their future will depend on how they will deal with it and for sure, even if they suffered rich people will have their back and still buy their products simply because they already established their brand in the market.
During the pandemic no one was really making cars for the sole reason that no one was buying them.
There was really no need for anyone to buy new cars at that time when they could barely go out safely. There was nowhere else to go to as well. Everything was restricted and people were forced to stay at their own houses. After everything went back to normal, brands began to bounce back as everyone was looking for luxury items to buy once again.
Companies may not always have constant influx of profit but they surely can recover afterwards.