The release of Asset Exchange will only be the first step. Many big stuffs will follows one by one. A lot of things that most people take for granted today will be changed by Nxt forever. We will see the world be changed in front of us.
Those interesting in Nxt really should go to
https://nxtforum.org/ and see by yourself what the devs have been busy developing.
Cool. While the price temporarily goes up, the whales will sell. Scam. A lot of people who buy into that will be left holding the bag like usual.