The problem is that there are a lot of competitors out there, you are not the only one trying to make a project and that means you are going to end up facing a lot of other people who are making their own projects.

I personally believe that the best way to go would be just focusing on your own project while ignoring everyone else. If you do not have funds to start one, then first figure out how to get that, if you have zero to start, then you can't even make something that can be put on launchpad, you can't even get audit, so you need money, a capital, to start, at least a few thousand dollars if nothing else, to get all the audits and everything ready, and to be listed, then you need some more for marketing and building a great project as well.

If you do not do that and try to spend as little as possible, then you will not make a dime from it. This is a basic thumb rule of internet and fortunately applicable even for crypto space as well.