Both exchange native tokens and crypto wallets native coins are the same in my opinion, they are all marketing them based on how the exchange or the wallet get popularity but I think exchange native coins will give more profit than wallet’s native coins because exchanges are been used by everyone while wallets are for people who care about their privacy.
BNB, KCS, MX, and others are all doing well because they are native coins of reputable exchanges, they can do more than 5x if bitcoin price move as expected on some months to come because some or most of them are below their all time high.
I will advice you to chose exchanges native coin than crypto wallet’s coins.