A crypto can also enjoy beauty premium from influencers who if they are able to back it up can easily get her followers to invest into it, and can cause bubbles that's driven by hypes leading to increased interest and investment regardless of the actual utility or value of the asset.
Personally if there is an influencer involved in a project and that influencer is not at all interested in crypto before the project, I consider it all to be fake. The legitimacy of the project just gets questioned. Do not trust influencers ir celebrities and rather check their background first.
The beauty premium is a strategy that works in terms of branding your project in a manner that gives it an appealing reputation but that doesn't make those project feasible. Regardless of how well branded a site is or which famous person it's linked with, don't always trust it 100%. It could be Beauty and well appealing but still end up being a scam project.
Beauty is one thing to consider but if it all that a project can offer then maybe you should try to re-consider.