Yeah that's a very good point. Nowadays as people have became so materialistic thats why they just see the beautiful branding of the projects and that's enough to make them to invest in that project. It shouldn't be like that due this the good projects which can't afford heavy brandings are made aside.
Fundamentals is the most important aspect that should be looked after in order to make the investments so that the people who doesn't the positive work can be appreciated.
Just like they say “do not judge a book by its cover”. Some projects may look too simple but its utility is what matters the most. We need to review those intently instead of just basing on what looks good and what doesn’t look good.
As long as it can be used properly, its interface wouldn’t matter too much. Of course it could be improved but you have to consider that just because it’s not as advanced as others it means that it’s a bad project already.