So if there is a way to create balance and bring more young people to have interest in the traditional workforce what would you think of? I was thinking that increasing minimum wages and granting more benefits like health, rent to mention a few would help
Based on my experience in the country where I lived, a key reason Gen Z may not be interested in traditional jobs is the lack of online visibility. These jobs rarely appear in their social media feeds, and they often don't actively seek information about them. A proactive approach is needed to reach this generation.
In addition to increasing minimum wages, promoting these jobs on platforms like Instagram, TikTok, and YouTube could be effective. Leveraging technology to showcase the reality of these jobs in an appealing way can make a difference. For instance, "day in the life" videos featuring farmers or highlighting the use of drones in agriculture can help to romanticize and spark interest in young people.
Making traditional jobs, like agriculture, seem cool and relatable to popular video games like Harvest Moon or Stardew Valley can be a powerful strategy. By emphasizing the exciting aspects and the use of modern technology, we can attract tech-savvy Gen Z individuals.
Of course, competitive wages and benefits are crucial to ensure long-term retention. By combining creative promotion with fair compensation, we can successfully attract and retain young talent in traditional industries.