Well, ideally you need to encourage people to buy it and use it. That could be done with special offers on something if people get the coins, good interest rates for people holding the coins. It really depends on what kind of coin you have and how decentralized it is. Some coins allow burning extra supply, which can also be a useful option. Some are PoS coins, so there's already an incentive to hodl.
But also, the time of tokens is largely over, as many realized that there's too much scam and too much uselessness.
So I'd cut losses and sell for Bitcoin.