Things can come in a new way or dimension, if what he has to offer is what will be a center of attraction to encourage other platforms and new establishment follow same pattern, then i don't think its something bad or much of being a risk, at least they can generate alone from the traffic they stand to get from a reputable platform like this to their site and making a signature campaign will encourage for more.
You might be willing to take the risk in this case, but not everyone would be preparing to take such a risk especially when there are far better alternatives out there where such risks are way lower in comparison.
Also, running signature campaigns don't always work out. Sites like Coins.game etc are proper examples in this context.