Thanks for your reply!

I'd be interested in what you think is behind their smaller following and audience?
Yea, their small following may be because they just started and are building up their accounts so people are yet to know them. You know, it is typically at this stage that they work super hard and put themselves out there. You'll see them answering the questions of their curious followers with all honesty and transparency.
However as soon as they blow up and have sponsorship deals, and they start deliberately not answer the questions of their audience.