Beauty premium is a concept that's mostly related to the preference or bias that's given to individuals with a good look over their counterparts.
And does not seem to work in shops.
The moment people need to buy something they don't care much for the site, they care for the product. Their security, the price to quality ratio,
The optical aspect of a website ultimately cannot persuade anyone if the person does not wish to invest.Investment sites are devout of information. Their name speaks for them.