Marketing strategies in the digital era are no longer focused on marketing on television, radio, newspapers, magazines or similar. But marketing activities are already carried out through online platforms to promote business products or services. This involves the use of various digital channels such as search engines, digital social, websites and emails to achieve marketing goals.
You are right, the advantages of marketing strategies in this digital era have a wide reach and can even reach between countries so that the products marketed can be known more widely, especially now that almost everyone uses the internet. As far as I know, the types of strategies are also diverse, such as google ads, meta ads, SEO/SEM, email marketing, and influencers.
This strategy of relying on platforms or television is a big waste and costs a lot of money, but the results we will get are uncertain, and what we need to know is that now many people are ordering, but when the goods arrive, people don't want them. pay the price of the goods, and cause the seller to suffer losses.
Advertising on platforms nowadays is too much so many of us also consider this to be annoying, but there are also those who are happy with this, this is just a perspective.
As we know that radio and television are the most old and boring mediums for advertising. Again it seems annoying to all of us if ads appear while scrolling through various social media. But apart from that if you look at the present day, it can be seen that almost most of the people and especially the youth are buying essential products online. There are various platforms for selling products that are very useful for selling products very easily and hassle-free. So it can be said that it is almost impossible to run a business without the use of information technology in keeping with the current times.