We've seen how dogecoin that initially came as a joke gained significant after Elon musk came into the equation causing it to gain value even though it lacked unique technological advantages. Same happened for tap swap that's currently enjoying the beauty premium of the Solana blockchain and is getting all hyped up.
This has been the problem of many investors, the hype that is responsible to make a coin being relevant has been the reason why they have been into so many shitcoin, and these hypes that have made these coins to become irrelevant in the market will just make the coin to be their for a limited time. This has been strategy for many project to get investors but at last their is nothing special investing in such project. People falll for all this because they want to make money so fast but for those that knows what real investment is like will never fall for such project making profit is not about going through shortcuts but investment that are reliable and not the ones that are hyped .
One can only understand this by making research to have room to knowledge that not all coins that are trending in the market is good to invest, but when their is no knowledge people will just go for coins based trend.