creat a token with a use case that fit to the need of the people, because if your tokens is useful the demand will increase and it will make the price rise and not to fall. For example is the play to earn gaming projects many young people are now involved in different gaming apps they are addicted to play on it because they will earn while doing games it fits the new generation with new technology including laptop and cellphones this type of project will surely become profitable depending on how you develope and do marketing strategy.