Depends on the purpose but if I am the creator of it, I want it to stay for a long and everyone will be able to use it. So, going back to basics it includes the fulfillment of what's written in the road map, white paper, and as well as with marketing on its side.

From what I have seen with other developers, if their project is in danger. What they're doing is burning a lot of its supply, going on with partnerships and having more exposure through media so that many will see what their project is.

And going back to myself being an owner of it, well, I don't know if I'll be able to fulfill all of that. It's not easy at all to get into these projects and have yourself get an headache on maintaining and promoting it.