I have heard a lot of people say and believe that "if your product or service is good, it would sell itself". That's not entirely true.
Marketing is indeed important to spread awareness about your business especially if you're just starting. There should be an allocated budget for marketing and this is for people to know your product and became known to others. However, make sure that your product/services offered are one of the best, because marketing is useless if your product won't meet their expectation. They will just come and go, and just tried your product if the advertisement is really true since it's attractive.
We have also a repair business. We're making sure that every customers leaving our store are satisfied with our service so they can recommend us to others. We market our business through social media since it's free. So far our business is still running for a few years now.
If there would be no exposure then its likely that your business wont really be getting any customers or clients because they weren't aware that your site/service/offering is really that existing. This is why
when really that running a business then it would really be always that recommended or shouldnt really be forgetting in regarding about marketing. Dont make yourself as an owner would really be neglecting this basic
stuff when running up a business. You arent that liking because it would really be just an another add of expense? Of course it is, and this is something that should really be in default, because it would really be pointless
on making up some launch but people werent aware just because you didnt run any marketing because you are minding much about on the money that would be spend.
Well, as an owner then it would really be your own choice but it would really be impossible that you wont really be allocating any budget for this one because exposure would be always the key on having that awareness.
It might not really be giving out any guarantees about success but at least you have tried on telling them about on the services/things that you've been offering. It is one of the most common
situation on which a business could have, whether you would really be succeeding or would really be able to fail.