You’ll have to do the same thing you would do if a company you’re managing is falling. Managing a crypto project isn’t so different to me. First, I’d say you figure out why it’s falling, is there something you have implemented that is making people lose faith in the project? When you figure this out, you have to think of different strategies to fix it. If maybe you didn’t go anything wrong and the project is falling anyways, you have to be open minded and look at new ideas which you can implement to build trust. Because people don’t invest in projects without them trusting that they will make money from it. And when it starts falling, you’ve done something for which they are losing trust/confidence.