If Cryptocurrency is mentioned, first thing to think about is volatility. If a token continues to fall, take note of what is causing the price of the token to fall. If you don't know the root cause of the price fall, you can not renders any proper solution but rather a temporary solution that can only last for some time. Since crypto is a volatile asset, if the price of my token is falling, I will take note of the cause, if the cause is the general market volatility (dip), then I can not do anything but will allow the power of bear market to take effect. After bear market is becoming over, I will then start to market my token again and reach agreement to list on other exchange that are more popular.