I've seen a lot of marketing stunts before about such fundings, partnerships and collaborations. They're doing this just to give people that insight that they should buy the project because of partnerships like that.
I think a project such as this is just trying to create hype and noise around it. We don't really know if it will perform any better than it is now but the promises of a better performance through a change or addition of tech might be attractive to some investors. I'd say it's pretty effective seeing that people are now questioning whether it's worth to invest in.