People want easy money and they see memecoins as the way. And people also like memes. That's easy, but the risk is high and memecoins don't provide anything besides a chance of getting money, that depends on the hype of a coin. So I'd rather buy something else.
Basically they follow the hype and want to make a quick profit because there are also meme coins that give you quick profits but there are quite a few meme coins that make you lose everything.
For them, buying meme coins is like gambling, you can make a profit or a loss because meme coins do not have clear fundamentals but only take advantage of the moment. Or maybe they are tired of following the endless market, buying bitcoin is expensive and to make a profit requires patience. so they switch and look for new coins and hype in search of huge profits. I myself don't like buying meme coins. Apart from being afraid of losing, I am also not very good at understanding meme coins. Because many people buy meme coins just because they follow other people who have made a profit. I prefer to invest in bitcoin and top altcoins. The point is to buy meme coins, you must have good research skills and have a lot of money so that when you experience a loss you don't get stressed.