Only a few clubs in Serie A have received attention from the big media because the focus of the big media's attention so far has only been on the English League and Spanish League teams. Strong teams in the Italian league often have real problems, be it financial problems or player transfer problems, even the worst a few years ago was the problem of match fixing, often teams from the Italian league are called dark horses because they always win unexpectedly in international leagues such as Atalanta, for example, they succeeded in becoming UEL champions, beating Leverkusen.
Big media also cover matches in Serie A, the only difference is that there are many star players in the English League and in the Spanish league. If you look at the past, Serie A is the busiest in my country compared to the English and Spanish leagues and we even watch this league more often. Teams in Serie A were also successful in their time and they were even as well known at that time as AC Milan and others. In the modern era of football, the media has a role in making certain leagues become better known, such as what we now know as the English and Spanish Leagues.
Even though many people consider the teams in Serie A to be dark horses, they also have good capacity. Unexpected things actually happened, such as Atalanta managing to beat Leverkusen, which incidentally was stronger and had a much greater chance of emerging as champions.