People want easy money and they see memecoins as the way. And people also like memes. That's easy, but the risk is high and memecoins don't provide anything besides a chance of getting money, that depends on the hype of a coin. So I'd rather buy something else.
The market trend in the form of high hype can also be exploited by buying meme coins, but it also has special conditions where users must also constantly control the price, otherwise a reversal can occur at any time. Pumping and dumping are very vulnerable to occurring at any time.