A crypto can also enjoy beauty premium from influencers who if they are able to back it up can easily get her followers to invest into it, and can cause bubbles that's driven by hypes leading to increased interest and investment regardless of the actual utility or value of the asset.
In summary what you're trying to say is that newbies should forget about investing in altcoins which isn't a bad advice because "Beauty premium" is being used by every altcoins to draw attention to their projects. Without attention altcoins are not going to get investors because nobody wants a boring investment that isn't being talked about. This makes people to only get attraction for trending altcoins because they associated popularity with project that will do well but don't know that the more hype a project is getting without anything to sustain that hype is the faster the project is going to die because people don't waste time to move on to the next best thing they think about.
The beauty premium is a strategy that works in terms of branding your project in a manner that gives it an appealing reputation but that doesn't make those project feasible. Regardless of how well branded a site is or which famous person it's linked with, don't always trust it 100%. It could be Beauty and well appealing but still end up being a scam project.
Altcoins use airdrop and micro tasks to grow the audience of their social channels so this can also be said to be beauty premium. Having to based your investment criteria on how well the roadmap of an altcoin is designed and outlined won't get you the most profits. A website having the best graphics and attractive adverts might only be doing that because that's all they can offer. Whenever you have accumulate Bitcoin to your satisfaction and you want to gamble with altcoins just know, they're all the same and are only in the market for one thing which is price speculation so you don't have to believe
in any bullshit they will be trying to sell to you but just make your profit.