They no longer aim to build a brand awareness through repetition. But rather, they try to establish trust by having reputable members to wear their signature, knowing that those reputable members will not stand still if there is an issue with the casino. Not in the sense that they'll blindly defend the casino, no; Quite the opposite, they'll take action.
Couldn't agree more.
In the past, the main objective was brand visibility through aggressive marketing. To achieve this, campaign mangers used to accept as many participants as possible in their campaigns, obviously with low pay rates.
Nowadays, things have changed. Sig campaigns main goal is no longer to increase brand awareness. The main goal is to find active members who know well the project and/or the service they are going to promote. This kind of members usually answer customers' concerns and try to help them solve their problems without being asked to do so. This is like "
killing two birds with one stone" as the participants in this case aren't mere advertisers but more of personal representatives.