Sadly some Bitcoiners due to greed don't see these ordinals and runes as an attack. They come up with several reasons to justify these attacks on the network. Protecting Bitcoin will require some level of sacrifice but not many people are willing to be selfless.
It is more difficult that you think, the average bitcoiner gains nothing from these attacks, instead they lose their funds to tx fees. If you are talking about miners, then they are just doing their 'job' which is to confirm tx's and if some people want to overpay, they would surely not mind.
How do you solve this problem, do you increase the block size limit? Or do you blacklist ordinals tx's, if you do the latter, you'll be defeating something fundamental about the network, and that is its censorship resistant nature, and if you do the former, it also has its own cons, so it is a difficult situation.