I simply don't want to talk about creativity in AI, because the ability to process data at speed on analytical data gives us many solutions. But anyway, I'm still curious about whether AI can make a decision that's right for the customer, or simply based on the different options it knows.

Creativity is hard to describe completely because change is always happening, so nothing is set in stone from any one point of view, but the adaptive process I can imagine would be based on a number of criteria standard to consider it as an adaptive development direction. But anyway, we are still using it like many other tools to support our lives. When AI becomes more widely popular, it will probably come with all sorts of problems due to humans using it.