Because the ATH after the halving this year took place came so early that is the reason why so many speculators believe that there will be another ATH before the year's end. And also, they believed that the previous bull run was just a tip of what is to come. At first, there was assurance that the end of the bull run would keep the price of Bitcoin at 100k so when it stopped at 73k or 74k there were about. It's now certain to them that it's not yet over and that the 100k speculation is still possible.
This is not a problem for many people to speculate about, but sometimes we also have to remember price corrections. Because this should not be forgotten by everyone as we have seen now that Bitcoin is already at $64K, which is a level that has a distance of $10K to the next target level at $74K. Speculation about Bitcoin's price being that big is indeed feasible, but I don't think that it will come true now because Bitcoin is currently facing a period of price correction, although not by a large enough percentage.