Currently, there are a lot of online purchasing services available, so we have to be more careful in choosing a shop to shop for the goods we need and don't let the goods we buy don't match what we ordered and are true to what you said. You must first look at the history of the shop, see reviews from previous buyers, whether they can provide proof that they are satisfied with the orders purchased at the shop.
If we don't look at the history of the shop first, it is very likely that the ordered goods will be disappointing and this will really harm us because we have shopped at that shop.
Each shop must have its own rating if the shop has opened its services online and offline, because the special benchmark from the ratings of customers they have previously served will be visible through the shop's own rating so everyone only needs to look at that as a special benchmark when they want to shop. This is certainly not complicated to understand because everyone knows that this rating is part of the assessment that a shop has received, so that no one needs to worry when they want to shop online.
Ratings are one of the things we can see when we shop online. Because they also definitely build that rating from 0 so they get lots of positive ratings from their customers. Moreover, in this digital era, it is easy to leave something behind if a shop makes an unpleasant mistake for customers. I see a lot of things like that on social media, they will even give bad ratings on Google Maps of the shop address.
So they will definitely be aware of algorithms like this, so they will maintain as best as possible what they have pioneered. As customers or buyers, we must also be objective in giving them ratings. Don't let it be that just because we are not satisfied with what we bought we immediately give a low rating. It's better if we ask them first, and if possible we can return the goods. We also have to be smart, because what we see in an online shop is a photo that was taken as well as possible, so we also have to be smart in choosing.