According to The project's homepage is 1 million premined coins will be owned by the founder, similar to Satoshi's wallet. The next 1 million coins will be airdrop for marketing and community promotion to develop the project, and the remaining 1 million coins will be sold in an ICO. The ICO coins are important because mining 1 million coins will take years. This math make the coins will increase in price due to scarcity I think. I do a little more research before giving it an try with small amount for the coming ICO.
Yeah, you're a real nut, why don't you go to the website and check the information ? Everything is on there